Building Customer Relationships in Management

Name: Building Customer Relationships in Management
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Rating: 3.3 (71 reviews)

Learn how a business can build and maintain strong bonds with customers with this free online management course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the impact of data on enhancing customer relationships
Arrange a customer loyalty ladder in increasing order
Describe how marketers can make good decisions at each step of the customer loyalty ladder
Outline the steps in retaining customers for a business
Analyze case studies of successful customer relations programmes
Summarize various customer ‘co-option’ strategies

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